Agency Problem Solvers: Digital media has taken agencies by storm. Both large and small shops must constantly evolve in order to stay afloat in the ever-changing environment. The traditional way of doing things no longer guarantees survival — in fact, it more than likely guarantees failure. At the Digiday Agency Summit, hear from those solving the problems — both old and new– with which agencies today are dealing and how they are working to move the industry forward.
Benjamin Palmer has spent the last fifteen years working in the ever-changing world of the Internet. As co-founder and CEO of The Barbarian Group, he has evolved a small production house into an award winning full-service creative agency with over 100 employees and clients ranging from GE and Pepsi to Virgin, Bloomberg and Beam Spirits. Benjamin also serves as President of The Art Directors Club.
David Eastman, CEO, JWT North America
David Eastman is the first digital native to be named CEO of a major full-service advertising agency Before joining JWT, he was CEO of the Omnicom-owned Republic Family, where he looked after a portfolio of interactive agencies including five-time UK digital agency of the year, Agency Republic. Prior to that, he spent seven years at TBWA-aligned Agency.com, where he was president and worldwide CEO.
David Smith, founder and CEO, Mediasmith
David Smith is an internationally recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today’s issues surrounding metrics in the digital marketplace.
Jonah Bloom, chief strategy officer, kbs+
Jonah Bloom is chief strategy officer at kbs+ and co-founder of kbs+ Content Labs. In his role he oversees a holistic brand strategy practice (incorporating digital as well as traditional planning) and helps clients such as BMW, Vanguard, Amex, Able Banking and FTSE devise marketing strategies designed to accelerate their businesses. He was formerly CEO and Editor-in-Chief of Breaking Media. Prior to that, Jonah was the editor of Advertising Age.
Jeff Lanctot, global chief media officer, Razorfish
Jeff Lanctot oversees global media planning and buying for Razorfish, working with clients like Nike, Mercedes Benz, Best Buy and CitiBank. He’s been with the agency for over 11 years, and has served in a variety of media, strategy and general management roles in that time. As part of his responsibilities at Razorfish, Jeff works closely with the Publicis Groupe’s Vivaki Nerve Center, sitting on the governing board of that group
Ivan Perez-Armendariz, evp and chief digital officer, CP+B
As chief digital officer for CP+B, Ivan is responsible for growing and shaping CP+B’s digital capabilities throughout their global offices, including overseeing the making of Web, mobile, social, outeractive experiences, platforms and ecosystems. Since joining CP+B in 2008, Ivan has led many of the agency’s most innovative work such as American Express OPEN Forum, Vail EpicMix and Old Navy’s Shazam-able TV commercial.
Who Should Attend
Top digital brand executives
Top digital agency executives
Top digital media / Publishing executives
Digital technology and service providers
Media and press