Registration and Welcome Sponsored by SheKnows

Wake up the body with a high-energy interval training workout! Tone, sculpt and strengthen the body through drills, plyometrics, calisthenics and weight training. This workout will be as intense as the individual desires. This is complimentary to all summit attendees.

Most of the advances in ad technology (RTB, private exchanges, SSP's, DSP's, etc) have centered around the buying and selling of remnant inventory, despite great efforts to find alternatives for the word “remnant.” Meanwhile, most digital ad spending and premium publisher revenue is still accomplished with email, spreadsheets, paper contracts, fax machines and manual data entry -- virtually no technology. Learn how this is evolving, what the largest buyers and publishers care about, and how programmatic efficiencies are being brought to the direct buying and selling of premium Class 1 media.

One of the biggest challenges facing larger agencies today is an increasing metabolism, particularly when it comes to staying up to speed with smaller, perhaps more agile shops. Hear from JWT North America CEO David Eastman about the work the agency is doing and how it stays ahead of the game in these fast-moving times.

Every agency claims it wants to be paid for results. Theoretically, digital media data makes it easier than ever to prove value. And yet the industry has not shifted in this direction in a big way, instead relying on the time-worn fee-for-service model. In this session, two industry executives discuss whether a pay-for-performance model is realistic.

What do we love and hate about our jobs in the digital media business? How happy are we? What drives our happiness? NextMark’s Joe Pych will present the results from Digiday’s first ever Digital Media Job Satisfaction Survey. The results may surprise you!

There’s been a lot of talk about what the modern sales force will look like, but what will automation mean for buyers? In this session, you’ll learn what will be expected of media planners who are forced to compete with machines.

The advertising landscape has been consolidated, with new software replacing many of the manual processes that exist to buy and analyze media. Agencies are rapidly evaluating market options to build, buy or white-label software in an effort to keep up with innovation and retain clients. Jeremy Bloom, co-founder of Integrate, will discuss with Digiday editor-in-chief Brian Morrissey how those who adopt multi-channel programmatic buying platforms that tie in analytics and optimization pieces are sure to win the game.

Researcher Evan Neufeld will present the findings of Digiday's inaugural report, which examines how Fortune 500 brands and their CMOS are navigating the increasingly complicated digital marketplace. He will identify key emerging trends, as well as best and worst practices, and make recommendations for agencies and publishers who want to know where brands will be putting their money in 2013 and beyond.

Native advertising is all the rage -- when it works. Hear BuzzFeed and an agency client discuss the challenges each side faces when tasked with developing a native strategy.

In rapid-fire presentations of five minutes, digital-media leaders will present their solutions to an industry problem.

Most brands today have recognized the need to take on the role of publisher. But many still struggle with these shifting roles. In this session, you’ll hear, from the perspective of both an agency and a publisher exec, how brands are working to create their own newsroom and produce content on a regular basis.

Digital technology has made people more efficient than ever before. As a result, the industry needs to shift from a closed to an open business model in a big way. Victors & Spoils' John Winsorwill explain the guiding principles needed for agencies to thrive in an open and abundant world.

Innovation is nothing new among agencies, but it's often lost in an effort to get to the next big thing. While traditional agencies struggle to get buy-in, digital shops are exploring ways to differentiate.

Register here for:
Golf at Grayhawk Golf Club
Guided hiking tour to Camelback Mountain (Cholla Trail)
Skeet shooting

A series of 10-minute business meetings designed to connect VIP delegates (brands, publishers and agency executives) with innovative technology platforms and media companies. These meetings will spark new ideas and relationships between buyers and sellers.

Sponsored by Legolas

In this rapid-fire session, hear from two agency executives about is being doubled down on in the year ahead.

In today's ever-changing digital environment, agencies are constantly striving to innovate, to be more creative than the competition. But not all brands are eager to experiment while the tide is still rising. In this session, you'll hear how the two sides must come together to navigate this environment successfully.

The industry has become so focused on the latest tools, platforms and models of engagement -- obsessing over the how instead of the why -- that it has lost its ability to actually innovate. In this session, Kathryn Worthington argues that the next big thing should take the form of a paradigm shift.

With all of the new competing technologies that have arisen in recent years, agencies are finding it difficult to keep track of them all, much less know how to evaluate them properly. Hear from an industry insider about what to look for -- and what to avoid --  in a technology partner.

The disconnect and distrust between media and creative agencies can run deep, but R/GA's Michael Lowenstern regularly brings the two to the same table using the common language of data. In this session, he'll explore the benefits of using data within campaign creative.

The challenges of the talent wars are many: little investment, the question of incentives and too many silos, to name a few. Despite this, many argue that the advertising industry isn't doing enough to make it attractive to those fresh out of school. Agencies are finding themselves in a fight for the best creative and technical talent—and often losing. How can the agency business make itself more attractive to the top innovative minds of tomorrow?

In rapid-fire presentations of five minutes, digital-media leaders will present their solutions to an industry problem.

We all know from looking at our own technology that computers, tablets and phones are three screens that are constantly in and out of consumers’ hands. So how do you build the best experience without building it three different times, in three different voices, using three different databases? In this session, Draftfcb's Chris Miller will discuss  rethinking the Web and experience design on the three screen, as well as how to think mobile first and scale up -- not down. In addition, he'll provide real-world examples of best and worst responsive design.