Speakers Include:

Sarah heads Iris’ New York operation, having arrived in the US from Iris London in 2007. Since then, she’s built its digital and social media capability and has spear-headed the development of award-winning integrated digital programs for brands including Reckitt Benckiser, Coca-Cola Active Lifestyle Brands (NOS), Hertz Global, Adidas and Sony. Most recently, she’s has been leading the agency’s work with Reckitt Benckiser, delivering integrated digital marketing, social media and CRM across 26 brands including Finish, Lysol, French’s, Frank’s, Durex, Woolite, Veet and Mucinex.

As svp, director of digital, Sarah drives digital strategy and best practices for the agency in collaboration with account leads. With more than 25 years of integrated media experience, Sarah was most recently svp, director of digital publishing at Mediavest. At Razorfish, she was vp and national media lead, overseeing the interactive agency’s media planning and buying activities for clients including CapitalOne, Victoria’s Secret, Starwood and Schering-Plough. She also served as an executive member of the agency’s advanced media solutions group. Earlier in her career, Sarah spent more than seven years at OgilvyOne, where she directed integrated media planning and buying for IBM. She sits on a number of boards, including AWNY (Advertising Women of NY) and has been honored as a MIN Sweet 16 and AWNY’s Working Mother of the Year.

Nick oversees the entire customer experience for Narrative Science, including sales, account management, editorial and client deployment. From 2008 to 2011, Nick was president of the VivaKi Nerve Center, a division of Publicis Groupe. Prior to his role at VivaKi, Nick served in numerous roles at the Performics division of Doubleclick and ultimately held the position of CEO.

Jeremy Bloom co-founded Integrate in 2010. Since then, he has helped grow the company from its roots in lead generation to a leader in advertising technology. As the market-facing co-founder of Integrate, he oversees the sales and business development efforts at the company. As an athlete, Jeremy was best known for his highly competitive spirit. After ending his playing days in the NFL and a Hall of Fame skiing career, he honed his business expertise at The Wharton School at the University of Pennsylvania. Prior to co-founding Integrate, Jeremy established the Wish of a Lifetime Foundation, an organization that grants lifelong wishes to senior citizens. In 2009, he created MDinfo.com, a health portal that connects medical experts with people around the world. Most recently, Jeremy was honored both in Forbes’ “30 Under 30” in technology, and in Denver Business Journal’s “Forty Under 40.”

Jonah Bloom is chief strategy officer at kbs+ and co-founder of kbs+ Content Labs. In his role he oversees a holistic brand strategy practice (incorporating digital as well as traditional planning) and helps clients such as BMW, Vanguard, Amex, Able Banking and FTSE devise marketing strategies designed to accelerate their businesses. He was formerly CEO and Editor-in-Chief of Breaking Media, a digital media company reaching 1.5 million business people every month through five sites, including AltTransport.com, Fashionista.com and Dealbreaker.com. Prior to that, Jonah was the editor of Advertising Age. In eight years running Ad Age, he oversaw a major broadening of its content and marketing offerings and an expansion in its reach from a couple of hundred thousand readers to over 850,000.

At UM, Keith leads the research function and is responsible for the measurement and
improvement of marketing performance through the strategic application of data, research and analytics. Keith has over 16 years of experience on the agency, research firm and publisher side.

Judith has been a key part of the new MRY since 2003, when she joined Wheel to head up the agency’s flagship account. Wheel subsequently became part of LBi, which merged with MRY in January 2013. Today, Judith helps lead a 400+-strong team based in New York, San Francisco, Los Angeles and Atlanta and has overall responsibility for MRY’s operations in the U.S., but she has always stayed true to her client service roots and loves nothing more than partnering with the agency’s wide range of clients to help them make their brands remarkable. Judith leads all new business activities in the U.S., as well as taking ultimate responsibility for all client relationships within the agency. Prior to the merger with MRY, she was instrumental in championing LBi’s blending mantra in the U.S., ensuring a consistent approach across the agency focused on tackling complex marketing briefs with a multidisciplinary approach, an experience she now brings to her new role. She works closely with key clients to help them achieve digital transformation, and she has pitched and won several of the agency’s flagship accounts. She also takes responsibility for MRY’s overseas expansion plans.

Nate Carter has been in the digital space since 2006, when he began overseeing
the transition of Cumulus Radio’s sales assets to the Internet. With the launch of
CumulusJobs.com and several streaming radio initiatives, he drove 300 percent YOY
growth across the company’s digital platforms. Nate managed Cumulus’s team of
dedicated digital salespeople as well as the training of traditional media sellers in
the digital market. In 2010 he joined AOL as part of its local initiatives, focusing on driving revenue across the Patch.com property. Nate came aboard the Neustar team in 2011 as part of Neustar’s IP intelligence division. Working collaboratively with Neustar’s product team, he has helped educate the market on the benefits of leveraging IP targeting in a RTB environment.

David Eastman is the first digital native to be named CEO of a major full-service advertising agency Before joining JWT, he was CEOof the Omnicom-owned Republic Family, where he looked after a portfolio of interactive agencies including five-time UK digital agency of the year, Agency Republic. Prior to that, he spent seven years at TBWA-aligned Agency.com, where he was president and worldwide CEO. His client experience includes many of the world’s best-known brands, including Bloomberg, British Airways, The Economist, Johnson & Johnson, Macy’s, Mercedes, Nestlé, Sony PlayStation  and T-Mobile. David is on the Board of the 4A’s, the Ad Council, the Advertising Education Foundation and Social Media Week. He is a fellow of the Royal Society of Arts in the UK and a TEDster.

Daniel Ha is the CEO and co-founder of Disqus. Daniel’s background is in product design and web development. Previously, Daniel studied computer science engineering at UC Davis before deciding to drop out of school to pursue the startup world. Disqus is the web’s most ubiquitous discussion network, reaching nearly 1 billion unique visitors every month and spanning nearly any topic or type of community imaginable.

Robert Haskitt is the CMO of Extreme Reach.He is responsible for the company’s marketing strategy and functions, as well as research and business development. His career spans more than 15 years in both TV and online advertising. Before joining Extreme Reach, he served as director of marketing at Microsoft, where he introduced the Microsoft Media Network and Microsoft Advertising brands and served as marketing director for the
Atlas Digital Marketing Suite. Prior to that, he was evp of product marketing at FastChannel Network, a provider of SaaS solutions for television advertising management and distribution. He’s served as a marketing advisor to several online marketing technology firms, and published numerous articles and papers on the subject of marketing and advertising effectiveness.

Matt founded LiveIntent with the vision of solving problems that have been plaguing the email industry for years by bringing the best of the display ecosystem to email. Prior to LiveIntent, Matt co-founded and served as the president of Datran Media, now PulsePoint, where he architected the underlying technology for their suite of performance marketing and audience measurement solutions. Matt is a founding partner and co-chair of the investment committee of Grape Arbor VC, one of New York’s most active teams of angel investors and he is the co-founder of Perky Jerky. – See more at: http://digidayexchangesummit.com/speakers/#sthash.WhODbxe3.dpuf

Allison Kent-Smith has focused on digital-talent development, organizational strategy and industry education for the past decade. In her current role as the founder of smith & beta, a digital-education company focused on the advertising and marketing industries, she designs integrated digital-centric programming for employees and executives. Current clients include Goodby Silverstein & Partners, DDB and a few other forward- thinking brands and agencies. Prior to launching smith & beta, she held the position of director of digital development at Goodby Silverstein & Partners, where she designed digital-education programming for employees and clients. In this role, she launched a “school within the agency,” called GSP ED, which was focused on digital topics such as UX, strategy, mobile, social, production, and development. She also held the position of director of interactive development at Crispin Porter + Bogusky. At CP+B, she partnered with agency leadership and the University of Colorado to launch Boulder Digital Works. As cofounder of BDW, she was responsible for industry partnerships and executive workshop education.

Patricia Korth-McDonnell is partner & managing director of Huge’s Los Angeles office. Hired as Huge’s thirteenth employee in 2005, Patricia has been instrumental in helping define the agency’s client service, product strategy and product design methodologies. She has held various roles at Huge, including leading the product strategy and client services groups, as well as overseeing the initial launch of the Los Angeles and European offices. In 2010, she joined the executive leadership team and became a partner in the company. During her time at Huge, she has led some of the agency’s largest engagements for clients including Target, Toyota, CNN, JetBlue, Swisscom, Capital One and The Walt Disney Company. As partner & managing director of Huge’s Los Angeles office, Patricia not only oversees day-to-day operations of the office, but also leads key client relationships and overall growth and development.

Dan LaCivita joined New York-based digital agency Firstborn in 2003 as a flash developer. Today he is the president of the agency, spending the majority of his time leading digital marketing strategies and innovation for high-profile clients, including Google, Sony, Aflac, UNIQLO, Pepsico and Wrigley. Under his guidance, Firstborn has enjoyed recognition from industry organizations, including: The Clio Awards, The One Show, The Webby Awards, The London International Awards and The FWA. In 2008 and 2009, Dan led Firstborn to achieve OMMA Magazine’s Creative Agency of the Year and Agency of the Year titles respectively; with Firstborn also being named to Advertising Age’s 2010 Agency A-List. In the March 2010 issue of Fast Company, Firstborn was named one of the world’s 50 most innovative companies and listed as #2 for Advertising and Marketing. In 2011 Firstborn was named by Crains to be one of the Best Places to Work and named Top 5 Innovative Digital Marketing Agencies by Mashable.

Jeff Lanctot oversees global media planning and buying for Razorfish, working with clients like Nike, Mercedes Benz, Best Buy and CitiBank. He’s been with the agency for over 11 years, and has served in a variety of media, strategy and general management roles in that time. As part of his responsibilities at Razorfish, Jeff works closely with the Publicis Groupe’s Vivaki Nerve Center, sitting on the governing board of that group. He is also a board member at Mixpo, formerly a board member at AdXpose (since sold to comScore) and a corporate advisor to Tapjoy, Placed and ShopIgniter.

Michael Lowenstern is the managing director of digital advertising at R/GA, having previously been the vp and founding director of rich media development at MRM. In 1996, Michael created his first online ad for British Airways, which led to the founding of G2’s (then Grey Direct) online advertising practice. He has created and developed Webby and One Show award-winning advertising for some of the world’s largest brands, in every vertical.

Chris has created, built and led businesses in the digital marketing space for close to 20 years, most recently in his role as evp, group management director, digital, at Draftfcb Chicago. At Draftfcb, Chris is responsible for evolving the agency’s digital work across disciplines and client offerings while setting the agency’s vision and direction in the digital space. Chris has been a catalyst for change since joining Draftfcb in 2008, transforming digital from a small department within the agency to a mindset integrated throughout all departments and teams. He has grown digital at Draftfcb with intensive training for senior leaders, including the Hyper Island Master Class, world-class partnerships with innovative companies such as Google and Facebook, and has developed a reverse mentorship program pairing senior leaders with junior-level and tech-savvy employees. Prior to joining Draftfcb, Chris was a co-founder of Tractiv, which Element79 acquired in 2005 to build out its digital competencies. While at Element79, he led the digital strategy and operations for the agency as chief digital officer while also taking an active role with new business development and clients. During his career, Chris has also co-founded and led chemistri (now Arc Worldwide), one of the top interactive agencies in North America. He also worked in the Leo Burnett network, growing from manager to evp/director, and started two design companies. Along the way he’s worked on Gatorade, Nintendo, Allstate, Adidas, Disney and McDonald’s.

Evan Neufeld is the principal analyst and co-founder at Storyline Development, a strategy, content development, consulting and investment entity that helps small and medium-sized business understand and profit from the changes in consumer behavior, product development and marketing brought on by new and evolving technology. Key clients have included The Kantar Group, AARP, Focalyst, Points North, Warner Music Group, Verizon, M:Metrics, Time Warner /AOL, Google, Disney, Comcast and TV Guide. Neufeld has worked at comScore, The NPD Group and Jupiter Research.

Zach Newcomb brings a unique blend of both agency and brand-side experience with him to Rokkan. He’s worked with some of best names and content creators in the world to deliver cutting-edge digital experiences, including previous stints at The New York Times Digital, Google and R/GA. Informed by his background with blue-chip brands like American Express and Nike, Zach works to help cement client service practices at Rokkan. He’s focused on forging deep relationships with brands and leveraging the agency’s creative and technical assets to help clients meet and surpass their strategic marketing and business goals.

Benjamin Palmer has spent the last fifteen years working in the ever-changing world of the Internet. As co-founder and CEO of The Barbarian Group, he has evolved a small production house into an award winning full-service creative agency with over 100 employees and clients ranging from GE and Pepsi to Virgin, Bloomberg and Beam Spirits. Benjamin also serves as president of The Art Directors Club.

Michael Parkes is the svo of sales for Adconion Direct, a cross channel digital advertising platform spanning display, video, mobile, email and social media, in charge of leading the North American sales team. Among his brightest achievements has been growing sales for Adconion Direct by 70 percent YOY in 2012, during a turbulent economy and a highly competitive sales environment. Previously, he was head of UK-based advertising network eType in New York. As president, he oversaw all sales, media and operations and was responsible for launching U.S. operations for eType in 2006 after being one of the first and most successful ad networks in the UK. Earlier, he was head of sales for eType in Europe, based in the United Kingdom. Before eType, Michael worked as a sales manager for CNET Networks in Sydney, Australia where he led the sales of online ad campaigns in Australia and Asia Pacific markets across multiple CNET web properties.

As chief digital officer for CP+B, Ivan is responsible for growing and shaping CP+B’s digital capabilities throughout their global offices, including overseeing the making of Web, mobile, social, outeractive experiences, platforms and ecosystems. Since joining CP+B in 2008, Ivan has led many of the agency’s most innovative work such as American Express OPEN Forum, Vail EpicMix and Old Navy’s Shazam-able TV commercial. Previously, Ivan served as president of an award-winning interactive agency that was acquired by CP+B. There, he received Entrepreneur Magazine’s Top 100 award.

Joe Pych is the founder and CEO of NextMark Inc., an advertising technology firm that, among other things, takes the hassle out of buying and selling premium guaranteed inventory. Prior to NextMark, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers. Joe holds three U.S. patents, has been awarded the DMEF Rising Stars Award, and is among BtoB Magazine’s Who’s Who List.

Mary Gail is a veteran digital and print content strategist. At Federated Media, she manages content development for a number of brands, including American Express, Intel, Chevy and P&G, to name a few. She is actively engaged in helping brands understand the value of quality content to meet key marketing objectives. Prior to Federated Media, she was executive producer for Lucky and Luckymag.com, managing the website, directing Lucky’s social media strategy and planning multi-platform tech and content partnerships. Mary Gail also held a corporate position at Condé Nast as editorial projects director, helping to jump-start online initiatives company-wide. Her early years in publishing were as the managing editor of several titles including GQ, Harper’s Bazaar, Domino, Women’s Sports and Fitness, and Details magazines.

Tom was hired to Digitaria to build a licensing business based on digital products. He began his career at Google in London and has since worked at the Tokyo 2016 Olympic Bid Committee and Ogilvy One Shanghai. He has worked extensively in Asia-Pacific, leading regional digital strategies for The Coca-Cola Company, Unilever Shanghai and The North Face. Tom joined Digitaria through the WPP Fellowship program. Tom is mentored on the Fellowship program by Sir Martin Sorrell, founder and CEO of the WPP Group.

Scott Roen manages a team charged with the strategy, development and management of digital experiences. He has more than doubled Open’s small business online community, Open Forum, attracting millions of small business owners looking for new ways to run their business or connect with other business owners. Recently he held the company’s first Hackathon in partnership with NYC-based accelerator, General Assembly. Prior to joining Open, Scott led the development and management of digital products for Global Merchant Services. His team was responsible for launching a global offers platform currently in 118 countries, the first targeted multi-currency loyalty program, and a coupon-less fulfillment engine that has been leveraged by thousands of merchants and online leaders like Foursquare, Facebook and Twitter. Scott previously served as the director responsible for developing and rolling out the American Airlines corporate co-brand. Prior to joining American Express, Scott held digital new product development and marketing roles at United Airlines, Oracle Corporation, Scient and Hewitt Associates.

Todd Sawicki has 15+ years of Internet startup experience as a founder and executive focused on monetization, marketing and business development. Todd is actively advising digital media startups including Hark, iSocket, Zemanta and Refer.ly advising them on their distribution and monetization strategies. Previously, Todd was CRO for Cheezburger, where he led its commercial operations while developing its native advertising products and strategy, launched and managed its mobile apps and helped the company grow from 6M to 25M monthly uniques. Previously, Todd was part of the founding team and vp of marketing & business development for Lookery, a social advertising startup. Todd is on the board of advisors for a number of digital media startups, including Empower.me, EveryMove, BuddyTV and Wetpaint. He is investor in 500startups and Founders Co-op.

David Smith is an internationally recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today’s issues surrounding metrics in the digital marketplace. At the forefront of new metrics applications, David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising. With a number of awards to his name, including an Effie, David was also awarded one of the first-ever ad:tech Industry Achievement Awards. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry.

Ben Trenda is CRO at isocket, which is bringing programmatic efficiency to the buying and selling of premium Class 1 media. Previously, Ben ran the marketplace at Rubicon Project, where he led the development of Rubicon’s RTB and Private Marketplaces platform. Prior to that, he was the vp of global alliances and agency partnerships at AOL, where he created partnerships with the largest global agencies and media companies. Before that, Ben held various leadership positions at GoTo.com, Overture, Yahoo and Advertising.com.

As president responsible for VivaKi’s global operations, Domenic has been helping develop and implement VivaKi’s growth and digital dominance strategy since early 2010. To this role, Domenic brings with him more than 20 years of consulting experience developing and executing global strategic business plans for the media industry. His global responsibilities include strategic business development, big data strategies, digital automation and the integration of acquisition targets to ultimately ensure VivaKi companies are efficiently meeting the demanding needs of their modern advertiser clients. Prior to VivaKi, Domenic was managing director of Razorfish’s New York office, where he worked with publishing and broadcasting editorial, technology and business groups, helping organizations define, develop and implement digital strategies. His worked shaped the online products of Dow Jones, Wall Street Journal and almost all of Condé Nast portfolio of magazines. Before Razorfish, Domenic was a senior manager in Arthur Andersen’s Business Consulting division, where he was responsible for implementing SAP ERP solutions for multi-national clients.

Andy Wiedlin is responsible for leading BuzzFeed’s revenue growth strategy and audience outreach. Prior to joining BuzzFeed, he was the svp of sales at Huffington Post, where he pioneered the idea of social news, built a successful sales team, developed a market strategy and defined social marketing products. Andy got his start in the social space in 2008 at MySpace as vp of sales. From 2003 to 2008, he worked at Yahoo as vp of the Northwest Region. Previously, he served as executive director at iVillage and vp of sales at WeddingChannel.com. Before diving into online in 1999, Andy spent five years with AT&T International/Bell Labs.

John Winsor is known for his work in collaboration, co-creation and crowdsourcing. He is the CEO of Victors & Spoils, and is the chief innovation officer at Havas. Before founding Victors & Spoils, he  was vice president and executive director of strategy and innovation at CP+B. He brought his co-creation philosophy to the agency that formed the underpinning of the agency’s strategy practice that fueled work such as Dominos’s “Transparency,” Best Buy’s “Twelpforce” and Microsoft’s “I’m a PC.” Prior to CPB, he founded his own company, Radar Communications, in 1998 — with Nike as its first client — and sold it to CP+B in 2007. At Radar, John used co-creation, strategy and academic-based market intelligence tools to help some of the country’s most progressive companies learn from key voices in their communities. John was a journalist before founding Radar, building a magazine publishing company devoted to sports that included mountain biking, in-line skating and extreme skiing. In 1990, he acquired the rights to publish then-struggling magazine, Women’s Sports & Fitness. Within three years, he turned that magazine around and launched several other highly profitable titles and events, including The Gravity Games. He sold the business to Conde Nast in 1998. Throughout his career Winsor has been deeply involved in the start-up and technology communities. He was a founding investor in Nau, the sustainable clothing company, and has been on the board of directors of Black Diamond Equipment and Lijit Technologies.

As the director of brand, communication and experience planning, Kathryn translates human behavior into relevant experiences that connect consumers with brands in a meaningful way. Recognizing the need to meet the rapidly shifting needs of consumers and marketers head on, Kathryn uses research and ideation techniques, gathered from both traditional and interactive marketing arenas. This combination of strategy, innovation and creativity help ensure that all of Designkitchen’s projects are grounded in the intersection of consumer, business and brand goals and create transformational experiences that drive value. Kathryn joined Designkitchen following her tenure as director of account planning for Central Region at Razorfish, where she developed and led large-scale digital marketing campaigns for such clients as JCPenney, AT&T, Kraft Foods, Kellogg’s and Research in Motion. She was group account director of strategy and planning at WHITTMANHART, working with such clients as Harley-Davidson, Lands End and Kotex. Furthermore, Kathryn was partner at JWT, establishing and managing the agency’s first Communications Planning Group while working with such clients as Hilton, 3M, Intel, Merrill Lynch, Xerox, General Motors, Edward Jones and FedEx.